Empty Seats After Easter?

Follow-Up Tips & Tactics to Encourage Visitors to Return

We just celebrated Easter Sunday and it’s very likely you saw a significant spike in church attendance. Historically, Easter is THE most attended church day of the year, with many attending who are not regularly active in your church. So, what can you do to keep them coming back every Sunday? We’ve compiled a few ideas to help you get started.

  1. Follow-up – the sooner the better! You’re probably exhausted following all the special programs and events, and while it is important to get some rest, leave time for follow-up this week.
  2. Make follow-up personal. Handwritten notes and phone calls stand out because everyone is used to emails and social media.
  3. Give them a reason to come back. Some churches plan something special the first few weeks after Easter. Something as simple as a relevant teaching topic for adults or kids or a family event that you can invite people back to.
  4. Point them to something. Give them ways to get involved. Tell them about your small groups or upcoming VBS. Be sure to include links to make it as easy as possible! Newcomers often find it confusing to know what they should do next.
  5. Get feedback. Ask them to take a short survey about your church and their experience.

A solid follow-up plan will help move people from occasional visitors to regular attendees. Chances are if they showed up on Easter Sunday, they did so for a reason!

What are some Easter follow-up strategies your church has implemented? Where have you seen success? We would love to hear from you!  

About Christian Copyright Solutions: CCS’s quest is to help churches and Christian ministries “do music right.” CCS is an expert on church music copyrights and our primary focus is providing licensing and clear educational resources to churches, as well as representation, administration, and advocacy for copyright owners. Follow us on Instagram, TwitterFacebook, and YouTube. The information contained herein is for informational purposes only and is not legal advice or a substitute for legal counsel.